2023 is just around the corner – make sure you understand the best time to run Google Ads for your e-commerce business so that you can take full advantage of the upcoming year.
Google Ads is one of the most used Ad networks to generate more leads. Through Google Ads, you can reach the potential client by showing them your services or product as per their Search intent.
E-commerce is the biggest industry nowadays and it will increase day by day because people spend more time on the Internet and they prefer to save their time by shopping online. It saves time and offers everything that a customer looking for.
Google ADS is one of the biggest AD network and I think this is the oldest ad model which companies are using from decades. Google Ads is one of the successful ad network because 80% people around the world using google as their search engine so the possibilities are high to generate more leads when you are using Google as your paid ad campaign.
Best Time to Run Google ADS
1. Festive Season –
If you are in an e-commerce Business then the Festive season is one of the best times for you to run ads. People often look to buy new things on Festive Season for their homes. It can be related to Decoration, Furniture and other things too. For Example:- On Christmas People often buy Decoration items, Groceries and Gifts for their children.
Through google ads you let them know that you are offering the services that they are looking for. You can also create demand with the help of that.
2. New Year – Just like the Festive Season New Year also comes with a lot of shopping. We all are aware of how massive the function of New Year’s EVE is. Several parties are going on in the same street and Big Clubs also offer extra discounts on new year’s eve. Some people like to travel to a particular destination to celebrate New Year’s eve. And one thing is common they need particular accessories (Clothes) if they are planning something like this. Here your Ecommerce Business can help them to buy all the things they needed from a single store and with the help of google ads you can reach these potential clients with ease.
3. Marriage Season – Marriage nowadays is one of the time when people spends a ton of money on apparel. At a Marriage, they have a lot of functions like a Bachelor’s Party, the Night before Marriage and the Marriage day. Dress Code is most commonly used in marriages now which increases your e-commerce business’s chance to stand out from other businesses by providing all the things under a roof. And you can promote your Ecom Store through Google Ads so the chances of getting noticed become high.
4. Best Days to run Ads – It Vert Important to choose the right day for Google ADS. And how to select a day to run your ads. First, we have to create brand awareness on Weekdays I would prefer Tuesday or Wednesday when you can run your ads to create an image of your product in the head of your potential clients.
After that run ads on weekends from Friday to Sunday. As your product is already in the mind of the potential client, whenever they see your ad, they will click that memory and the chances of converting that potential client will be high.
5. Best Hours to Show ads – Time also plays a vital role in getting clients. On weekdays you can select a time to show your ads. It’s better to go for 3 Hours slot from 1-4 pm. People often spend that time on phones whether they are professionals or housewives. And on Weekends run it for 6 hours from 3-9 pm. You can also choose different times according to your website analysis. Check at what time people mostly visit your site and run Google ads according to that.