Google Ads is the biggest advertising network worldwide. Around 53% of business uses Google Ads to increase their revenue and to give advertisers more freedom and better result google recently introduced Google Ads new feature Account-Level Negative keywords.
On 27 January 2023, google ads liaison Ginny Marvin posted on Twitter that Google ads new feature Account level negative keywords is launched worldwide. Google announced this feature last year and it was in testing mode, after months of testing google finally introduced it into the market and it will going to cut down your advertisement cost.
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How Google Ads New Feature Account-Level Negative Keywords can help you
There is no doubt that google ads are the best ad network at the current time. But the cost of running ads is on the bit higher side if we compare it with FB and other ad networks.
We have mostly seen that we are getting clicks on our ads in non-relevant keywords and its costs a lot of money. And with the help of this new feature, account-level negative keywords you can get rid of that.
The account Level Negative Keywords feature gives you the liberty to add negative keywords into your campaign in which you didn’t want to show the results of your ad. It will lead you to a better position where you will burn less on your advertisement and earn more from them.
You can also exclude low-performing keywords from your campaign and it will create a good environment for your ads to perform better and reach your targeted audience and get a great return on your investment.
It will also help you with brand promotion and provide you stability in the market. It’s not necessary that people who visited your ads will buy your services/product at that time, But after removing the unwanted keywords it is sure that they are interested in your services.
It will also save the time and expenses that you are spending on chasing the wrong prospects.
You can also set negative keywords on your ads manager account so you don’t have to add this to the new campaigns. It will be automatically added to your new campaign and help you to stay away from non-related keywords.
FOR EXAMPLE:- If you are running an Apparel brand and selling men’s items of clothing. And if you add Women’s items of clothing on a negative keyword list then your items will be only visible to those who will search for men’s clothing. It will help you to block unwanted traffic from your account. These negative keywords will also help you with your videos and audio campaigns.
Dig Deeper for Negative keywords and their type on this Google support link
How to create Account-Level Negative Keywords List
- Login into your ads manager account
- Click on the tool icon
- Click the negative keyword list under the shared library
- Click plus button and create a list
- Add Negative keywords and click save
Please keep in mind that any changes you do it in your Negative keywords list will reflect on your campaigns so add your negative and low-performing keywords wisely.
Conclusion
The Google ads new feature account-level negative keyword feature is a welcome addition that can save advertisers time and increase campaign efficiency. You are able to apply negative keywords at the account level, and advertisers can ensure that their ads are not showing for irrelevant searches across all campaigns and ad groups. It will help you improve ad relevance and performance, leading to a better return on investment for their advertising spend. Overall, the new account-level negative keyword feature is a great step forward for Google Ads and a valuable tool for advertisers looking to streamline their campaigns and drive better results.