SEO stands for “Search Engine Optimization”. SEO aims to have a webpage rank higher than other web pages in search engine results.
There are many ways to boost the website’s ranking, including keyword stuffing and submitting articles to article directories. However, the most efficient way is by following Google’s Webmaster Guidelines. This includes creating better content, providing greater accessibility and fixing errors on your site.
The keys to successfully building a solid SEO strategy are:
1) Creating great content
2) Engaging with others on social media platforms
3) Building backlinks and social shares
Types of SEO
SEO is generally of three types
1. White hat – White hat SEO is a technique that can be used to rank more efficiently for search engines. It is the way of doing SEO without breaking any rules set by Google’s guidelines. White-hat SEO is not the only way of doing SEO and it may not be appropriate in every case. However, it might be a good option if you are aiming to rank quickly and stay on top of the rankings with high-quality content.
2. Black hat – Black-hat SEO is a business practice used to manipulate search engine results in ways that violate the search engine’s quality guidelines. It typically involves both unethical and illegal practices that are likely to be either difficult for, or impossible for, the search engines to detect automatically.
The practice can include planting text on pages with the sole intent of influencing an observer’s search ranking; this in turn can lead to a better position on the SERP and increase traffic.
3. Gray-hat – With the increase in competition, companies are trying to get an edge over others. And they do this by using seo strategies that are not within the norms and boundaries of Google’s guidelines.
Gray hat seo is any kind of technique that falls between ethical and unethical seo. It involves techniques like keyword stuffing, scraping, hidden text and cloaking.
There are three types again
On-page SEO is a technique used to optimize web pages for search engine rankings so that they appear higher in search result pages. The process involved goes through every element on the web page and analyzes it for ways that it can be improved from its position in search results. The basic framework of on-page SEO includes keyword research, structure and linking, content creation, quality assurance, off-site optimization and more.
Off-page SEO is a link building strategy that does not have anything to do with the content on your website. Instead, it is about getting links from external websites in order to rank higher in search engines.
Many people confuse off-page SEO with on-page SEO, which is the optimization of an individual web page for search engine success. Off-page SEO focuses on the links pointing to your website and how they affect your rank in search engine results pages (SERPs). Link building is one way that off-page SEO can be implemented.
Technical SEO is the technical side of the SEO process. It is about understanding how to optimize your site from a technical perspective.
For example, if you have a blog post on your website and you don’t have an H1 tag, then technically it is not optimized for search engines. You would need to change this so that Google can find it easily in search engine results pages – or SERP’s as they are called. Technical SEO helps you to optimize the website’s performance on page level so that it performs well on Google.
How search engine works.
Generally, search engines work in three ways.
Crawling – The crawler follows the links on your site, creating a list of all the pages it finds. It then visits these pages for every page it found, including those linked from them, and so on. The crawler doesn’t read any of the content that it goes through. It just follows links.
The crawler will index your content only if you first submit your site’s URL to us and our system determines that you are eligible for inclusion in our database of sites.
Indexing – Indexing is the process of creating a searchable index for an information resource.
The index not only contains a list of words or phrases to denote the topics contained in the document, but also includes metadata (information about the document) and links to other searchable content.
Many organizations use indexes to store and organize documents. A company that indexes its documents can employ a number of people who find, read, write, and maintain them. These people are responsible for entering appropriate metadata into the system so that each document is easy to find.
Provide Result – When someone searches according to that query the content and according to the authority of the site, the content is shown on the search results page.
This is how search engines usually work. In addition, every search engine has certain systems that cannot be accurately stated.
Besides, search engine companies are trying to show the best results to their customers.
For example, if you search by typing Weather in Google, it will show you the specific temperature of your place.
If you search by typing Calculator, the calculator will come up or if you search by typing any service, it will show the service centres around you.
In this way, the search engines show the best result according to the customer’s query. Therefore, SEO should be done according to the type of content.
Why SEO is Needed?
SEO helps your website to rank higher in the Search engine results with the specific Keyworsds which leads you to more visitors and more conversation with the Potential Client.
SEO is one the best way to generate more Inbounds leads and its like mouth to mouth marketing for Digital World. It will increase your Goodwill of the website which we called DA (Domain Authority) in Technical term. The Higher the DA and the higher the chances of your website to land on the Top of the Google.
Consumer awareness also helps SEO to perform well. And as we know nowadays people often search for things on the Internet rather than visit the Local Market. Here SEO plays the vital role if you offer the right information to the consumers and do the right SEO then it will definitely increase your chance to get the potential client who has been looking for the services.